Our Strategic Plan

 

CurlManitoba has always been a strong organization.  As the sport has evolved and the environment has changed, including recognition as an Olympic sport, the need for CurlManitoba to change, grow and evolve in our planning process has changed as well.  The development of the CurlManitoba Strategic Plan will help provide the organization and its stakeholders with a clear vision for the future and a guiding document that will allow us to reach our vision of being a world leader in a premier winter sport.
This plan will:
Make us accountable to our members
Provide a framework for measuring our success and failures
Provide a transparent process for reporting
Provide a guideline for the allocation of resources (time, human and financial)
About us
The Manitoba Curling Association operating as CurlManitoba is the provincial sport governing body for the sport of curling in Manitoba. We are a non-profit organization governed by a volunteer Board of Directors established to facilitate the promotion, development and growth of the sport of curling in Manitoba.  We are guided by our members, their expectations and the trust they place in us to act as stewards of the sport.
Our Mission, Vision and Values provide the mandate for the organization and are used as the guiding principles in helping us to develop our strategic plan.
Stakeholders
CurlManitoba is a collaborative organization with multiple stakeholders.  We encourage and require the input of all of these stakeholders to assist us in achieving our vision.  Their support is vital to our long-term success and survival. Each of these stakeholders will have a different role to play in the decisions and actions of CurlManitoba. Stakeholders could expect to have input on the decisions we make, they expect to be informed about the decisions we make and they make expect to be involved in the decision making process.
We have identified many stakeholders including:  Athletes-competitive and recreation, Curling clubs, CurlManitoba Staff, CurlManitoba Board and Committee Members, Sport Manitoba, CurlManitoba Sponsors, Canadian Curling Association, Manitoba Curling Media, Manitoba Curling Fans, Coaches and Officials, Manitoba Communities/Host Committees, Education, Health, Recreation  
Strategic Area’s
To guide and prioritize our actions and decisions CurlManitoba has selected three strategic areas. These strategic areas draw on the Canadian Sport Policy and the 4 Pillars of Capacity, Interaction, Participation and Excellence.  The areas and supporting statements and activities have been selected in response to an analysis of the strengths, and weaknesses of our organization as well as the opportunities and threats facing us as we move forward.  Strategies have been selected to maximize strengths, combat weaknesses, take advantage of opportunities and minimize threats.
We have chosen three strategic areas’ to focus on.  With in each of the area’s we have identified statements and tasks that will be carried out to support each of the area’s in and in turn our Mission and Vision.  To download a a copy of the full strategic plan please click here.
Strategic Area #1-PARTICIPATION 
Our first Strategic Area is Participation.  It is our goal to have a significant proportion of Manitoban’s participating in the sport of curling at all stages from the grassroots (Learn to Train) to elite levels (Train to Win) and onto Active for Life competition.
Strategic Statement
That every individual in Manitoba will have access to and is encouraged to participate in the game of curling for what ever reason they choose (fitness, competition, recreation etc)
Strategic Area #2-SPORT DEVELOPMENT and ENHANCED PERFORMANCE (Excellence)
To provide a framework that will allow our stakeholders to grow, develop and achieve personal excellence through the best possible programs and services.
Strategic Statement-Long Term Athlete Development
To implement Curling’s Long Term Athlete Development program in Manitoba so that it is widely understood, accepted and guides athlete and coach development in Manitoba to ensure lifelong participation and enjoyment
Strategic Statement-High Performance (Train to Compete and Train to Win) 
To operate a high performance program targeting the Train to Compete and Train to Win stages that will empower coaches, officials and athletes as they strive for national and international success 
Strategic Statement- Coaches
To provide a system that will allow for the recruitment, education and professional development of competent coaches at all levels
Strategic Statement- Competitions
Competition structure meets the development and performance needs of all level of participants and is aligned with the various stages of Long Term Athlete Development
Strategic Statement- Officials
To provide a system that will allow for the recruitment, education and professional development of competent officials at all levels
Strategic Area #3- CAPACITY AND INTERACTION
To have a structure in place to manage the growth and sustainability of curling in the Province of Manitoba. 
Strategic Statement- Partnerships
To develop and enhance partnerships that will allow CurlManitoba to accomplish its goals and objectives
Strategic Statement- Recognition
To recognize the contributions of athletes, coaches, volunteers and administrators towards the development of curling in Manitoba, Canada and the World
Strategic Statement- Marketing and Communications:  
Ensure that our marketing and communication strategy increases and enhance the public and media understanding and appreciation of the sport of curling
Strategic Statement- Governance: 
To ensure that the governance of CurlManitoba is effective, open and accountable to all
Strategic Statement- Operations
To ensure the effective and efficient operation of CurlManitoba
Strategic Statement- Financial
To operate in a fiscally responsible and accountable manner
Strategic Statement- Membership
To provide our members with resources and support that allows them to thrive and grow

CurlManitoba has always been a strong organization.  As the sport has evolved and the environment has changed, including recognition as an Olympic sport, the need for CurlManitoba to change, grow and evolve in our planning process has changed as well.  The development of the CurlManitoba Strategic Plan will help provide the organization and its stakeholders with a clear vision for the future and a guiding document that will allow us to reach our vision of being a world leader in a premier winter sport.

This plan will:

  • Make us accountable to our members
  • Provide a framework for measuring our success and failures
  • Provide a transparent process for reportingProvide a guideline for the allocation of resources (time, human and financial)

About us
The Manitoba Curling Association operating as CurlManitoba is the provincial sport governing body for the sport of curling in Manitoba. We are a non-profit organization governed by a volunteer Board of Directors established to facilitate the promotion, development and growth of the sport of curling in Manitoba.  We are guided by our members, their expectations and the trust they place in us to act as stewards of the sport.
Our Mission, Vision and Values provide the mandate for the organization and are used as the guiding principles in helping us to develop our strategic plan.

Stakeholders
CurlManitoba is a collaborative organization with multiple stakeholders.  We encourage and require the input of all of these stakeholders to assist us in achieving our vision.  Their support is vital to our long-term success and survival. Each of these stakeholders will have a different role to play in the decisions and actions of CurlManitoba. Stakeholders could expect to have input on the decisions we make, they expect to be informed about the decisions we make and they make expect to be involved in the decision making process.

We have identified many stakeholders including:  Athletes-competitive and recreation, Curling clubs, CurlManitoba Staff, CurlManitoba Board and Committee Members, Sport Manitoba, CurlManitoba Sponsors, Canadian Curling Association, Manitoba Curling Media, Manitoba Curling Fans, Coaches and Officials, Manitoba Communities/Host Committees, Education, Health, Recreation  

Strategic Area’s
To guide and prioritize our actions and decisions CurlManitoba has selected three strategic areas. These strategic areas draw on the Canadian Sport Policy the 4 Pillars of Capacity, Interaction, Participation and Excellence and Canadian Sport for Life.  The areas and supporting statements and activities have been selected in response to an analysis of the strengths, and weaknesses of our organization as well as the opportunities and threats facing us as we move forward.  Strategies have been selected to maximize strengths, combat weaknesses, take advantage of opportunities and minimize threats.

We have chosen three strategic areas’ to focus on.  With in each of the area’s we have identified statements and tasks that will be carried out to support each of the area’s in and in turn our Mission and Vision.  To download a a copy of the full strategic plan please click here.

Strategic Area #1-PARTICIPATION 
Our first Strategic Area is Participation.  It is our goal to have a significant proportion of Manitoban’s participating in the sport of curling at all stages from the grassroots (Learn to Train) to elite levels (Train to Win) and onto Active for Life competition.

  • Strategic Statement:  That every individual in Manitoba will have access to and is encouraged to participate in the game of curling for what ever reason they choose (fitness, competition, recreation etc)

Strategic Area #2-SPORT DEVELOPMENT and ENHANCED PERFORMANCE (Excellence)
To provide a framework that will allow our stakeholders to grow, develop and achieve personal excellence through the best possible programs and services.

  • Strategic Statement-Long Term Athlete Development:  To implement Curling’s Long Term Athlete Development program in Manitoba so that it is widely understood, accepted and guides athlete and coach development in Manitoba to ensure lifelong participation and enjoyment
  • Strategic Statement-High Performance (Train to Compete and Train to Win):  To operate a high performance program targeting the Train to Compete and Train to Win stages that will empower coaches, officials and athletes as they strive for national and international success 
  • Strategic Statement- Coaches:  To provide a system that will allow for the recruitment, education and professional development of competent coaches at all levels
  • Strategic Statement- Competitions:  Competition structure meets the development and performance needs of all level of participants and is aligned with the various stages of Long Term Athlete Development
  • Strategic Statement- Officials:  To provide a system that will allow for the recruitment, education and professional development of competent officials at all levels


Strategic Area #3- CAPACITY AND INTERACTION
To have a structure in place to manage the growth and sustainability of curling in the Province of Manitoba.

  • Strategic Statement- Partnerships:  To develop and enhance partnerships that will allow CurlManitoba to accomplish its goals and objectives
  • Strategic Statement- Recognition:  To recognize the contributions of athletes, coaches, volunteers and administrators towards the development of curling in Manitoba, Canada and the World
  • Strategic Statement- Marketing and Communications:  Ensure that our marketing and communication strategy increases and enhance the public and media understanding and appreciation of the sport of curling
  • Strategic Statement- Governance: To ensure that the governance of CurlManitoba is effective, open and accountable to all
  • Strategic Statement- Operations:  To ensure the effective and efficient operation of CurlManitoba
  • Strategic Statement- Financial:  To operate in a fiscally responsible and accountable manner
  • Strategic Statement- Membership:  To provide our members with resources and support that allows them to thrive and grow